The Beatles released the song on their first UK album, Please Please Me, the recording of which on February 11, 1963 was their first album session and is notable for 11 songs recorded in a mere 10 hours. "Twist and Shout", with John Lennon on lead vocals, was the last song recorded; producer George Martin knew Lennon's voice would suffer from the performance, so he left it until last, with only 15 minutes of scheduled recording time remaining.Lennon was suffering from a cold, and was drinking milk and sucking on cough drops to soothe his throat. His coughing is audible on the album, as is the cold's effect on his voice. Even so, he produced a memorable vocal performance: a raucous, dynamic rocker. He later said his voice was not the same for a long time afterward, and that "every time [he] swallowed, it felt like sandpaper". It is regarded as one of the finest examples of British rock and roll for its vocal performance. The song was used as a rousing closing number on Sunday Night at the London Palladium in October 1963 and at The Royal Variety Show in November 1963, the former signalling the start of "Beatlemania". They performed it on one of their Ed Sullivan Show appearances in February 1964.The Beatles continued to play the song live until the end of their August 1965 tour of North America. Additionally, they recorded "Twist and Shout" on nine occasions for BBC television and radio broadcasts, the earliest of which was for the Talent Spot radio show on November 27, 1962.